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Operational platform

Digital Billboard Management

A structured request, approval, and scheduling system for high-volume digital out-of-home campaign coordination.

Data & OperationsProject visual
Confidential client visual for digital billboard operations.
Industry context

Global marketing operations

A structured request, approval, and scheduling system for high-volume digital out-of-home campaign coordination.

Challenge

Global marketing teams were coordinating campaign requests, approvals, scheduling, and external partner updates across fragmented tools and manual communication paths.

Modernization path

BlueInGreen delivered product strategy, UX workflow design, full-stack development, scheduling dashboards, role-based governance controls, and external system integrations for campaign operations.

Stack and methods
ReactFull-stack appWorkflow engineExternal APIsScheduling dashboardsGovernance

What we delivered

  • Product strategy and workflow architecture
  • Multi-stakeholder UX design
  • Full-stack application development
  • Scheduling dashboards
  • Role-based governance and external integrations

Operational impact

  • Reduced manual campaign coordination
  • Improved real-time visibility across regions and stakeholders
  • Increased execution speed for time-sensitive placements
  • Supported scalable execution of high-profile campaigns
Real-timecampaign status visibility
Structuredintake and approval flows
Less manualcoordination across partners
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