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Experience design

Experience Redesign & Storytelling Platform

A redesigned digital platform that balances imaginative storytelling with operational publishing needs across multiple audiences.

Brand & Content SystemsProject visual
Confidential client visual for a storytelling platform redesign.
Industry context

Global children’s entertainment brand

A redesigned digital platform that balances imaginative storytelling with operational publishing needs across multiple audiences.

Challenge

The platform needed to support book launches, film premieres, press releases, and engagement for both corporate stakeholders and young audiences without creating publishing drag.

Modernization path

BlueInGreen provided dual-audience UX strategy, headless CMS architecture, interactive front-end development, and timeline-driven publishing workflows.

Stack and methods
UX strategyHeadless CMSFrontend developmentPublishing workflowsInteractive design

What we delivered

  • Dual-audience UX strategy
  • Headless CMS architecture
  • Interactive front-end development
  • Timeline-driven publishing workflows
  • Content operations support

Operational impact

  • Streamlined content operations
  • Reduced manual publishing effort
  • Improved engagement across audience types
  • Supported launch-driven storytelling needs
Dual-audienceUX strategy
Headlesscontent architecture
Launch-readypublishing workflows
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